How to Use QR Codes for Small Business

QR codes are a great way for any small or medium sized business to create a seamless customer experience. In this guide, we will teach any business how they can use QR codes to increase sales and customer satisfaction.

Since the explosion of mobile technology in the last decade, QR codes have become a regular part of day-to-day commerce. In the last few years, giant corporate retailers have been discovering ways to leverage the use of QR codes to provide a seamless customer experience, which touches their customer base at all points of their buying journey. This means making product information available online, providing multiple purchase options, and using customer data to customize messages and retarget promotions.

We hear from many retailers, and often they all ask for the same thing. Retail stores want to be able to give an exceptional level of service that compels their customers to come back, over and over, to do business with them.

What most small business owners do not realize, is that this is available to them, by leveraging the features of a modern point of sale system, like eHopper.

It’s easy for anyone to set up this process. To being, all you need to do is:

1. Set up product inventory in your point of sale

2. Integrate your products to an online store

3. Print out tags with barcodes or QR codes

And that’s it!

Once you have completed these steps, with eHopper Omnichannel plan that is all the set up work you will need to do.

Now you are ready to provide a completely seamless experience to any customer that comes into your store.

For example, a potential customer can now walk into your store. They see a product display with a QR code. Now, the customer is able to quickly scan the code on their phone. Once they do this, the customer receives a pop-up discount code, offering them 10% off the product, if they purchase in the next 24 hours.

This not only drives sales by increasing customer convenience, but you are also serving to direct customers back to your website. This means you can remarket future deals to this customer.

Another creative way to use QR codes to drive business is on business cards. QR codes on business cards allow you to link to detailed information in a sleek, minimalist way.

Storefront displays are another great way to use QR codes. Your retail store probably is not open twenty-four hours a day, seven days a week. But the good news is that your online store can be! If you put a QR code in your display window, a customer walking by after-hours is able to scan the code and get a discount code, email reminder, or even a link to buy the product online – right then!

By touching the customer at all parts of their journey, and by providing discounts and incredible convenience, any business, of any size, can easily create a seamless customer experience with QR codes.